Choosing a location for your business is critical for your success
As crazy as it sounds, your location of your business could be critical to the success of your business. Location is one of the biggest keys to running a successful local business. Although one of the most overused clichés out there is location location location when regarding real estate, it really is becoming a huge issue for business owners.
While owner experience, quality product, customer service and advertising are all important parts of running a modern day successful business, location is still key if you do not get it right, your business will not only fail, but will fail miserably. Without the proper location, customers will not be able to or want to stop at your business. Permanent location is important because it determines the familiarity and frequency with which your customers stop by.
It sounds obvious, but if you don’t have the proper type of location, you are not going to be able to attract the right customers. For example, the corner of a highway is hard to have a cafe if there is nowhere to park and no passing walk traffic. You would be wise to consider a place that people are already stopping or walking by significantly. If customers feel unsafe or do not like the appearance of your location, you won’t have much luck in selling there either.
Studying your demographic through your location is a great way to judge what types of food a certain area might like well enough to come back to. In this way, you can choose a type of food that isn’t already in the area. If there are a dozen burger joints, unless you have a really great new burger, then maybe you want to do Pizza. Also, ask people in the area what they might like to see come to the community. Taking the advice of your potential customers is a great idea to develop an early rapport and to get a feel for what is needed in your area before you start.
The bottom line is, good location is imperative in order to make sure you have customers that are comfortable stopping; it helps you decide what type of food you will serve, and repeat customers will be able to rely on your consistency.